Behind the scenes ...The making of Rutronik's corporate film
The shooting of the new corporate film took place in our logistics center in Eisingen and a film studio in Stuttgart, bringing a touch of Hollywood to our halls. Alongside hired actors, Rutronik employees also took on roles to capture the story and future of Rutronik with the help of cameras.
The art of crafting a corporate film extends far beyond the mere presentation of facts. It's about more than just conveying information about a company; it's about capturing the expertise and passion of the organization – its soul and pioneering spirit.
A successful corporate film aims not only to inform rationally but also to create an emotional connection and deeply impress viewers. It's a creative challenge to strike the right balance between facts and emotions to achieve a lasting and impactful effect.
Here are four key points to consider when creating a corporate film:
STORYTELLING AND NARRATIVE:
A company has a story to tell, whether it's about its founding, development, or overcoming challenges. A good corporate film uses storytelling elements to captivate viewers and establish an emotional connection. This can be achieved by incorporating key individuals, brand values, and milestones.
Authenticity and credibility:
Viewers value authenticity. A corporate film should be honest and credible. Authenticity can be achieved by using real employees, genuine stories, and actual achievements. It's important to reflect the core of the company's culture and values to establish a trustworthy connection with potential customers, partners, and employees.
VISUALITY AND AESTHETICS
The visual presentation in the corporate film plays a crucial role. High-quality production, engaging graphics, clear cuts, and thoughtful aesthetics contribute to capturing the viewers' interest and effectively conveying the message. A well-designed film should appear professional and visually appealing, showcasing the company's identity.
Target Group ORIENTATION AND CALL-TO-ACTION:
A corporate film should clearly address the target audience, whether it's customers, investors, or potential employees. The messages and content should be tailored to the needs and expectations of these target groups. At the same time, the film should include a clear call-to-action, whether in the form of contact information, incentives for further information, or prompts for interaction, to motivate viewers to engage with the company.
CONCLUSION
The behind-the-scenes view of a corporate film reveals not only the external successes and achievements but also tells the story of people working with pioneering spirit and dedication towards the future. Rutronik is presented not just as a company distributing components but as a community creating values for the future. The film conveys Rutronik's expertise and offers a fascinating glimpse into a world where innovation and collaboration are the driving forces.